Tag Archives: electronic cigarettes

CN Creative purchased by British American Tobacco


The Manchester-based company behind the Intellicig brand of electronic cigarette has been acquired by British American Tobacco following a deal that gives its owners a giant “lucky strike”.

RAI Relies on New Product Launches To Bolster Revenues

Reynolds-American tobacco company logo

Reynolds American Inc. promoted a number of innovative smoke-free tobacco products which are about to be launched to the U.S. market, in attempt to rise the tobacco company’s performance and retain consumers in the segment.

RAI latest products, among which are an electronic cigarette and nicotine replacement treatment, are being introduced as the company deals with a challenging trade environment driven by to slipping demand for conventional cigarettes. Cigarette sales have been shrinking for several years, partly due to economic downturn and high unemployment which leads to less disposable income in adult consumers.

Common questions about E-cigarettes

Although the popularity of electronic cigarettes is growing like a lamplighter, the overwhelming majority of people are still in perplexity regarding these devices. Here are some of the most frequently asked questions about electronic cigarettes:

electronic cigarette

What is an E-Cig?

The electronic cigarette is a device that looks similar to conventional cigarette and even has a LED at the tip that looks like burning when the electronic cigarette is used. Inside each electronic cigarette, there is a battery, a heating element and a cartridge with pure liquid nicotine solution. Some distributors even offer flavored electronic cigarettes, allowing people to select between different flavors, like, for instance, menthol flavor or tobacco flavor.

How to use electronic cigarettes?

Breathing in through the device activates the heating element, which, in its turn, heats a small amount of pure nicotine solution. When the solution is heated, it is delivered by the system to the user, who inhales and thus receives a shot of nicotine. In addition, when the nicotine is heated and inhaled, the LED switches on, simulating the glowing tip of a conventional cigarette and pointing out that the device is working in the proper manner. The device also produces a vapor that also simulates regular cigarettes, but it does not deliver any smoke.

Is E-cig a smoking cessation device or just a new means of getting nicotine shots?

The first electronic cigarettes were created in China several years ago. Their inventors claimed that e-cigs should help people to give up smoking regular cigarettes, because many smokers admit that widely-know nicotine replacement therapies do not help them. However, the effectiveness of electronic cigarettes as smoking cessation devices is still under question, as health officials state that all scientific evidence is yet to come.

Is Electronic Cigarette safe for health?

One of the main components of electronic cigarettes is nicotine. Is nicotine safe?

Is it legal to use electronic cigarettes?

This point brings a major controversy since many countries classify electronic cigarettes in absolutely opposite ways. For instance, the distribution and possession of electronic cigarettes is banned in countries like Australia or Thailand, putting e-cigs in the same row as illegal drugs there. However, in the United Kingdom and several European countries electronic cigarettes are permitted and widely used. As regards the United States, the Food and Drug Administration has halted the importations of electronic cigarettes to the country, however the legitimacy of e-cigs’ usage is still unclear.

At the same time these devices are widely distributed through internet shops and the demand for them is growing, therefore experts urge health organizations to perform the safety test faster.

E-cigarettes are anything but not safe

Supporters and activists of electronic cigarettes do their best to attract public to these devices. However, their comments and reviews sound rather strange to scientists.

One company claims that e-cigs are like conventional cigarettes but without hazardous chemicals, another producer even states that these devices are “healthy way to keep smoking”.


Exactly these marketing concepts of safe and healthy smoking puzzle and make scientists laugh, since nicotine contained in the electronic cigarettes as well as in conventional ones is addictive. It leads to changes in the brain chemicals, mainly on dopamine hormone – responsible for feeling pleasure and delight. That makes a hard time for a smoker who wants to give up, because they need to keep the high level of dopamine, and as brain is used to receive this hormone, it can not produce it by itself.

American Heart Association once declared that nicotine addiction is known as one of the hardest addictions to break. And let me remind you that electronic cigarettes contain the same nicotine levels as regular cigarettes, thus making it impossible for a smoker to quit his nicotine addiction.

According to the National Institute of Health, one common cigarette delivers up to 10 milligrams of nicotine. At the same time, an e-cigarette can deliver nicotine varying from 0 to around 16 milligrams that is the highest nicotine level above all cigarettes including regular. Thus, companies who are advertising electronic cigarettes as the future of smoking and healthy alternative to smoking undermine all the previous effort aiming at smoking cessation.

Health authorities become more and more concerned with the spread of these devices since they are new and people may be confused believing that smoking e-cigs would not bring health complication. They are also especially worried that these “healthy” cigarettes can attract children and people who don’t smoke.

The World Health Organization once again made a warning, declaring that there was no scientific evidence to support the statement that electronic cigarettes could be a safe alternative for smoking, or a means to give up smoking.

Unlike other nicotine replacement therapies as gum, patches, or pills that give regulated shots, e-cigarettes haven’t been thoroughly tested. The majority of the sales are completed by means of the Internet stores; the prices for e-cigs vary from $60 to $240 depending on type of kit and brand popularity. Several refill cartridges alone cost equally as a pack of cigarettes.

The FDA has “detained and refused” several e-cigarettes brands because they were unregulated and unapproved and could not be marketed legally in the U.S.

So there is a simple question – if e-cigs are marketed as smoking cessation therapy why should we pay this enormous sum of money for unapproved for e-cigs rather than find approved method more suitable and less expensive?